4A’s Survey Finds ‘More Risk Than Benefit’ in Brands Tackling Political and Social Issues

A new survey by the 4A’s and research partner SSRS found that while brands are more interested in values-based marketing, 카지노사이트 consumers mostly don’t like it when brands take on political and social issues.

“Consumers are not looking to brands to take a position on political or social issues. In fact, there’s typically more risk than benefit,” 4A’s CMO Alison Fahey said in a statement. “Brands taking a negative approach risk backlash, and only a small percentage of consumers are moved to buy from positive messaging.”

WASHINGTON (TND) — A significant number of Americans admit they tell people what they believe the other person wants to hear rather than what they really think about key political issues, according to a newly published Populace study.https://imasdk.googleapis.com/js/core/bridge3.549.0_en.html#goog_14122154160 seconds of 0 secondsVolume 90% 

Some researchers believe “self-silencing” is skewing the population’s grasp of how people truly feel about key, hot-button political issues like abortion, COVID-19 policies and education.

It’s a culture of walking on eggshells. People are just afraid to talk about politics,” said Emily Etkins, vice president and director of polling at the Cato Institute.

Etkins said the problem is getting worse.바카라사이트

“Because [people are] afraid of losing friends or of maybe getting fired from work or missing out on a job opportunity or promotion because people would seek to punish them because they wouldn’t agree on some political idea,” Etkins explained.

For example, the Populace study revealed 59% of people will publically say they think mask-wearing effectively stops COVID-19, but privately, only 47% actually believe it.

When it comes to education, the study found parents are less concerned with teachers talking about gender identity and race than they say publicly.

Abortion gets tricky. People overall are more likely to publicly support abortion even if privately they disagree with it. But, when looking at just Republicans, the study found those on the political right disagree with the Supreme Court overturning Roe v. Wade more than they’re willing to say out loud.

“Overall, conservatives are self-censoring the most, but so are liberals and moderates,” explained Etkins. She said the only group who feels they can safely share their views are those on the far left.

This disparity comes at a price. Populace co-founder Todd Rose told Axios, “When we’re misreading what we all think, it actually causes false polarization it actually destroys social trust. And it tends to historically make social progress all but impossible.”

As another election season approaches, polling experts point out that private opinion provides the best predictor of how people will vote. 온라인카지

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